WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization or “SEO” is the process of making your website more appealing to the search engines, from the keywords used in the title and text of your web pages, to the time users spend on your website, and even the number of links to and from your website. Our professionals use a variety of tactics to improve rankings.
It is far more complex than this – as it’s speculated there are over 200 ranking factors the search engines use to determine ranking for any keyword. While the algorithms that determine ranking are held under lock and key, experienced marketers have conducted tests and analyzed data to learn what works and what doesn’t.
Ultimately, search engines are just like you – aiming to please their customers. If users aren’t happy with the results they get for their searches, then they’ll go elsewhere to find what they’re looking for. Algorithms have changed dramatically over the years, all in an effort to improve the quality of content on the web, and make the user experience better.
In the early days, it was easy to rank for anything, whether it was related to your site or not – all you had to do was stuff keywords, a practice known as key word stuffing, in your webpage, and you were good to go. Now? Ranking requires more effort, and relies on creating a valuable resource for your target audience, focusing on the users first, and the search engines second.
Keywords are what people use to find you. We look at the most common phrases your customers are likely to use to find your website, and what kind of competition there is for these words and phrases. Then, we use them accordingly throughout your website and content to make sure the search engines know you’re a source for their users.