Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
Video has absolutely dominated social. According to a recent research a four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted Fthat the platform will be all video in less than five years.
Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Video as a strategy is quite the opposite. It’s produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is the future. According to a research more than 50% of consumers want to see videos from brands … more than any other type of content.
Consider these stats:
- Youtube exceeds 2 Billion views a day
- The average person spends 15 minutes on YouTube every day.
- 24 Hours of video is uploaded every minute on YouTube.statistics from this viral blog article.
- Video sells!
This generation is not interested in reading text. This generation demands video.
We can assist you with.
- Commercial Spot
- Product Demonstrations
- Viral Videos
Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video.